Jacky's history with marketing began in middle school where he learned the basics of photoshop. His high school career granted him with more opportunities to expand his understanding of the Adobe Suite and how best to use his skills to create quality content. He gained mastery over Adobe InDesign before graduation. This, along with his passion for creation, cemented his career path in marketing.
After high school, Jacky entered the working world with a solid skillset. Jacky was drawn to Rojas AP because of the brand's vision for the community he grew up in. He has always enjoyed spending time in the city. Shopping with friends, eating out at local restaurants, and taking long evening walks in Cunningham park take up most of his time outside of the office. During the work day, he often becomes so absorbed in trying to make all marketing materials accessible to the brand's customers that he loses track of time and finds himself shocked at how quickly the end of the day has come. His daily goal is to provide a true brand experience for customers at every touch point. He works with the rest of the team at Rojas AP to examine the relationship between architecture and the people that call New York City their home so he can respond to the diverse needs of the brand's clientele.
Jacky's education is ongoing. After working for Rojas AP as a Marketing Assistant for six months, he decided to return to university alongside work to further his education and use the knowledge he gained to help the brand grow. He is currently studying Marketing Management at CUNY Bernard M Baruch College here in New York. He brings his cutting-edge marketing knowledge from the classroom straight to the office. His innovative ideas for marketing strategies, capacity to consistently create high-quality industry content, and ability to manage the brand's relationships with customers make him an invaluable member of the Rojas AP team.